Our Brand Values
OUR COMMITMENT TO THE PURSUIT OF PRODUCT QUALITY AND EXCELLENCE IN ALL ELEMENTS OF OUR OPERATION IS CENTRAL TO OUR STRATEGY FOR SUCCESS.
TO ACHIEVE THIS SUCESS WE WILL DEMONSTRATE TO OUR CUSTOMERS:
Outstanding Product Quality
Great biscuits, produced to a consistently high standard.
Innovation and Leadership in Biscuit Develpment
Through a continual stream of exciting new products.
Great Value
The best Biscuits supplied at the best price.
Exceptional Customer Service
Through a proactive approach which exceeds our customer’s expectations.
A Can Do Attitude
Delivered by a highly motivated team of skilled people, working safely.
Trust and Intergrity
The highest standards in all our business dealings. Respect for our people and the environment.
About Piccadilly Biscuits
Perfectly located in the heart of Accra, Piccadilly Biscuits remains a family-owned business that was founded over 65 years ago by the DR. SAMIR EID, a third-generation baker of great repute.
The company has baked quality, wholesome and nutritious biscuits for generations with a “value‐for‐money” proposition satisfying the appetites of the local market, people in neighbouring countries, and from time to time, across the world.
The Company is managed by a dedicated and passionate team of people under the guidance of the founder’s children who are now fourth generation bakers, with additional bakery facilities in both the UK and India supplying specialty products to blue-chip companies on a global scale.
Our Bakery & Our People
Located in the heart of Accra, Piccadilly Biscuits provides employment to more than 600 people within the local community, many of which are now third generation employees, standing in the roles that their grandparent’s once filled.
The bakery has recently received significant investment in equipment and skills and now boasts a strong, effective and settled management team with deep local knowledge. Our work community is strong and our people are passionate about the business.
Our bakery has recently been HACCP certified and has FDA accreditation.
The Famous Christmas “Gem” biscuit by PICCADILLY
For years, Ghanaians have shown their generosity by gifting boxes of GEM biscuits that are intended for sharing. Many wonderful memories of Christmas have been created by the sharing of PICCADILLY’S GEM Biscuits with families and friends across the globe bringing global recognition for the business.
PICCADILLY’S GEM Biscuits are uniquely baked to an original recipe that was formulated in the UK over 150 years ago and brought over to Ghana by Dr. Samir Eid in the early 1960’s.
Piccadilly, from Generation to Generation.
Product Capabilities
In addition to our existing branded range of products we work closely with our customers to develop own‐label products tailored to meet their specific requirements.
We can offer Hard & Soft Biscuits and Crackers. We operate 6 production lines of which two lines are high capacity (1.2m/c. 90m oven and 0.8m/c. 90m oven).
Flavours:
All your traditional favorites and more. Piccadilly has recently developed a world‐class chocolate biscuit using the finest grade of Ghanaian Cocoa, known to be the best cocoa in the world. This biscuit will be advertised on national TV and has received significant interest from export markets.
Packing formats:
Pile‐packed, Pillow‐packed, bulk‐packed, Single‐serve & Family Packs. Piccadilly has very recently invested in high capacity Pillow and Pile Pack capacity (24No. Machines) with print registration and off-line date coding using ink‐jet.
Our Customers
Our customer base covers all channels of the market including small local distributors. We have supplied into:
• Retail
• Wholesale
• Distributors
• HORECA
• Airline catering
Our products can be supplied in various packing formats tailored to suit our customers’ specific requirements. We supply a special biscuit in bulk bags for university and boarding students.
Our small single‐serve “snack packs” of 2 or 3 biscuits have proven to be very popular as an affordable buy and this range of smaller packets has been extended.
We operate our own fleet of vehicles and can reach any part of Ghana on our own trucks.
